For this content, I created a value-packed Instagram Reel showing moms how to make a quick 15-minute high-protein breakfast, highlighting the use of Body Complete RX Nourish protein powder. As this was an organic post not sponsored by the brand, I also tagged other brands used in my breakfast.
Since Body Complete RX was the show’s star, I also tagged the brand and invited them to collaborate on Instagram, increasing the post’s reach and engagement. In addition, I highlighted a few brand benefits, such as HSA/FSA reimbursement, which may have been an unknown product perk for customers on the fence about purchasing.
