XO Necole: Case Study
33% increase in organic search in three months, documented SEO process and training for contributing writers to maintain continuous improvement.
xoNecole is a lifestyle and empowerment platform that caters to over 2 million women on the glow up. They are committed to elevating black women through our relationship, beauty, career, and wellness content. Their mission is to promote positive images of women of color as well as empower, educate, and inspire millennials through our interviews, beauty, fashion, lifestyle, career and travel features.
THE PROBLEM
xoNecole contacted us to determine how they could best improve their SEO after receiving an audit from another agency. While their content received tons of traffic from social media, SEO was a weak spot for them and an overall strategy was needed to diversify their traffic sources.
THE STRATEGY
Training, Content Improvement, Keyword Research & Competitor Analysis, and Technical Improvements
We focused on four main areas for xoNecole’s SEO strategy. Since creating content was not an issue due to the vast contributor staff, we placed emphasis on providing SEO training and best practices which resulted in content improvement for past and future articles published on the website.
Keyword research and competitor analysis became a top priority. xoNecole is a popular website with a strong domain authority; however, they needed to focus on more competitive keywords with higher search volumes that would drive just as must traffic as their competitors.
Lastly, a full technical SEO audit was completed to ensure the website was free of any toxic backlinks, on page SEO best practices were followed and Google Search Console issues resolved.
We trained the xoNecole team on keyword research, how to identify valuable keywords, Google search intent, and how to understand SEO keyword metrics.
Keyword research training allowed the Managing Editor to align topic assignments to what readers are actively searching for online. In addition, understanding Google search intent, helped angle articles to make sure certain topics are covered.
Competitor analysis identified opportunities for xoNecole to implement content on the site and drive additional traffic.
THE RESULTS
Our work with xoNecole started in September 2020 and has continued to improve since. xoNecole’s organic traffic is the highest as of May 2021 since 2018 and the website has the highest number of organic keywords since inception.
XONECOLE'S LONG TERM SEO RESULTS WILL CONTINUE TO IMPROVE
January – mid May 2021 resulted in a 98% increase in organic search compared to the previous period of August to December 2020.
